Following the dates supporting Mars, Williams will headline a string of shows in Europe beginning in September. His Oscar-nominated single “Happy” spent 10 weeks atop the Hot 100 chart he performed star-studded showcases at both weekends of Coachella and Williams has produced singles for Ed Sheeran and Usher, among others. Williams’ involvement in the “NBA 2K15” soundtrack continues a stellar year for the veteran producer, who released his second studio album, “G I R L,” last March. He deserves to do what he wants to do, and go where he wants to be.” “Coming home is a big thing for anyone that’s gone out and done it.

We’ll see.”Īlthough reigning NBA MVP Kevin Durant graces the cover of “NBA 2K15,” Williams was eager to share his thoughts on last year’s cover star, LeBron James, recently leaving the Miami Heat to rejoin his hometown team, the Cleveland Cavaliers. During the press conference, Williams said that he wasn’t a hardcore gamer, but that his six-year-old son Rocket teaches him about modern video games, adding that “I’ve always wanted to do something in the ‘Sims’ world. The partnership with the game franchise is the latest media venture for Williams, who also co-founded the clothing brand Billionaire Boys Club, Ice Cream Footwear and the creative collective i am OTHER. Williams has long felt a kinship with the “NBA 2K” series - he pointed out that, on the cover of N.E.R.D.’s 2001 album “In Search Of…,” where the group’s Shay Haley is shown playing a video game on an offscreen television, Haley was actually playing an early “NBA 2K” game. When we finished looking at the list, it felt right.” “I tried to pick an alternative approach, because how do you follow up LeBron and Jay? I gotta take a different route. “There are girls that play the game and there’s a lot of girls that are around it … so I thought it’d be such an interesting twist to have the girls weigh in on the song list, because they listen to it just as much,” he explained. Pharrell Williams’ ‘Happy’ & More: The 20 Biggest Crossover HitsĮventually, the female perspective helped Williams narrow his song choices. “I was like, ‘I have to do this, I don’t know if I’m gonna be able to pull this off, because Jay did it and LeBron.’ I’m like, man, how do I follow up those guys? They know so much more about the sport than I do.”

“I had some people from my staff - they were all girls and women - and we just talked about it,” said Williams, when asked by Billboard how he began brainstorming the musical selections for the game. A representative for game publisher 2K confirmed that “2K15” would boast the largest soundtrack to date for the franchise. Although the track list for the “NBA 2K15” soundtrack won’t be revealed until later this summer, Williams let it slip that songs from System of a Down and Strafe would be included.

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